Summary: Success in this full-time position requires that the employee must be a self-motivated individual who possess a good writing competency, excellent computer skills and a sound understanding of contemporary news media. The employee must also be able to perform well within a dynamic professional office environment. The Communications Coordinator reports to the Director of Public Relations.
Primary Duties and Responsibilities:
- Drafts and disseminates press materials to appropriate news media
- Provides reports and analytics on media coverage
- Assists in writing articles for website, newsletter and other PR publications
- Coordinates the production of the employee monthly newsletter
- Develops and updates master annual content calendar for public relations division
- Coordinates mailing list of the organization’s quarterly printed magazine
- Manages PR equipment/display inventory
- Manages promotional material inventory for county Farm Bureau offices
- Represents the division at county and state level events and recognitions
- Assists in organization’s strategic plan committee meetings
Secondary Duties and Responsibilities:
- Serves as staff photographer
- Assists in event planning as needed
- Assists in proofreading items for the Public Relations Division
- Assists in website updates as needed
- Provides research assistance on assigned topics
- Performs other duties, as assigned
- A college degree is preferred (with major study in journalism, public relations or a related discipline), but a candidate may qualify with an equivalent combination of education and experience
- Ability to use the tools of Microsoft Office suite, including Microsoft Word, Excel and PowerPoint
- Must know AP style
- Must be able to mulit-task with the ability to meet multiple project deadlines
- Ability to write clear prose for publication
- Superior interpersonal relationship skills
- A working knowledge of emerging media
- A willingness to build upon existing skills and develop new ones in the position
- A basic knowledge of Florida agriculture
Must be able to travel within the state or elsewhere.
Must be able to read and interpret documents. Proficiency in writing letters, news articles and press releases must be demonstrated with completed work. Must be able to make presentations before both professional and non-professional audiences.
Must have a knowledge of basic mathematical concepts and be able to apply them in various tasks of calculation and computation.
Must be able to solve practical problems and operate with a number of variables in situations that are not determined by standard, repetitive arrangements. Must possess the ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
The physical actions expressly stated or implied above are representative of the kinds of demands that must be met by the employee to perform in this position successfully. Reasonable accommodations may be made so that individuals with disabilities may be enabled to carry out the essential functions.
While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle or feel objects, tools and controls and see, talk and hear. The employee is occasionally required to reach with hands or arms. The employee is occasionally required to stand, walk, stoop, kneel, crouch and/or crawl. The employee must use a computer keyboard and view a screen.
The employee must frequently lift or move up to 50 pounds. Specific vision requirements required by this job include close-up vision and the ability to adjust focus.